Tip 1: Optimize Your Website and Content
The first step to successful marketing for lawn care businesses is to optimize your site and content. The biggest mistakes most business owners make on their site is a failure to create fresh content. When you are busy running your lawn care business, you may overlook the importance of new content for your site. However, without high-quality content for your target audience, your website will not rank in search results.
Thus, use your target keywords as a reference and create content that keeps your customers in mind. Make sure that your content is engaging and helpful to your readers and helps you build your brand. Search engines will crawl this content, analyze the context and words to determine if your website should rank.
To rank even faster, highlight the important pieces of your content by using H1 tags, titles as well as relevant and strong URLs. Consider adding a Meta description for each page. While this may not help you to rank, it gives your audience an idea of what your website is all about. This can make them click on your site rather than the competitor’s website.
In addition to creating valuable unique content, it’s important to optimize your website. Check to be sure that your website includes your landscaping business’s Name, Address and Phone number (NAP). This is the second most influential local rank signal from links.
Make sure your NAP data is consistent everywhere. Just like content, search engines will crawl the Web to find mentions of your business. If your NAP data does not match, you’ll be penalized for that.
Tip 3: Create a Google My Business (GMB) Listing
Another way to increase the visibility of your landscaping and lawn care website is by creating a Google My Business (GMB) listing. This listing consists of local businesses that are displayed in Google’s search results, maps, and other Google properties.
When potential customers search for a service like “lawn care”, Google will display the GMB listing at the very top along with links to other lawn care service providers. If you want your business to appear rank fast for local searches, you need to create a GMB listing.
Be sure to complete your profile by adding your business phone number, address, prices, services and working hours. It also important to add a link to your lawn care business with your GMB listing. This helps your website rank fast for local searches.
Tip 4: Perfect Your On-Page SEO
To enhance website performance, you also need to perfect your on-page SEO. Some of the key aspects to consider include:
Title tags greatly affect the performance of a website. Make sure that all your title tags unique and descriptive. Avoid using same title tags and keywords over and over again.
While Google does not analyze them, Meta tags are important for on-page SEO. A good Meta description should clearly explain what your page is about in about 160 characters.
·Structured Data Markup or Schema Mark up
A schema markup helps Google understand what your site is about and also helps to attract more traffic to the site. To add a schema markup to your site, you need to have a Google Structured Data Markup Helper.
·Image alt attribute
Image alt attributes are used by search engines to describe the content of your images. To improve your local SEO rankings, consider geotagging your images. Geotagging entails adding tags with your business’s location for all images you upload.
A sitemap is used by search engines to know how the content of a website is organized. This makes your web content readily available for rankings.
Tip 5: Ensure Your Website is Mobile Responsive
Do you know that 60 percent of searches take place on mobile devices? What’s even more surprising is that this number is expected to increase over the next few years. Therefore, it is imperative that your website looks good and functions well on any device, whether it is a large screen tablet or a small iPhone.
Similarly, if you want your website to rank high in Google’s search result, you have to make sure that it is mobile responsive. You can easily check whether your website is mobile response using the Google’s Mobile-Friendly Test tool. All you have to do is type in your website’s URL, and then click on the Run Test button.
Tip 6: Optimize Your Social Media Profile
Optimizing your social media profiles also helps you improve your website’s visibility. In addition to Google +, consider adding your business to other social media platforms to get more exposure. Make sure your landscaping and lawn care business is on Twitter, Facebook, Instagram, and Foursquare. Remember to keep your NAP data consistent across all social media platforms.
Tip 7: Analyze and Monitor the Results
It is important to check if all you’re doing is working. There many tools for analyzing and monitoring your SEO for landscaping. One of these tools is the Google Analytics tool that allows you to determine the number of visitors who come to your site and where they come from. Another tool is the Moz analytics tools, which is ideal for your website analytics.
With most people looking for lawn care and landscaping companies online, it is important to make sure that your site is well optimized. Now that you know how online marketing for landscaping companies is done, go back to step 1 and start implementing these strategies now.